Digital Strategies and Transformation Consultant with a proven track record of delivering strategies and complex projects across various industries – Banking, Energy, Airline, Telecom. Within teams, motivating and driving colleagues, implemented digital strategies and transformation initiatives for large enterprises, as well as SaaS startups, resulting in improved customer adoption or financial results.

Career History

2019 – Present:  Digital Transformation Consultant – Freelancer

Implemented digital transformation projects for enterprises or startups in various industries

• Airline looking to increase online sales and decrease ground service assistance workload
  • set up user experience process (analytics, monitor, reactions)
  • revamped existing website for tickets online sales and self-service
  • prototyped mobile app with self-service focus
  • implemented hybrid Agile / Waterfall methodologies

• B2B SaaS startup (cloud) in work management and HR
  • identify and streamline customer jobs within application
  • user functionalities grouped in product roadmap and commercial packages
  • requirements definition and implementation supervision
  • successfully generated site traffic with blog and SEO

1997 – 2019: Various roles delivering digital strategies and transformation

Involved in all project phases from inception (including justification) to complex deliveries in international and intercompany environments, focusing on digital transformation.

• Serrala (2017-2019): Provided, on continuous basis, IT Center services in intercompany and international environment, for Fintech and Financial Automation projects.

• Deloitte (2013-2016): Delivered projects in multiple industries, some in Energy, like competitive landscape analysis of complementary services to energy distribution, ACUE study of trends for DSOs, mobile workforce management solution for power distribution operator

• BCR (2008-2013): Forwarded bank’s transformation to a multi-channel and digital retail bank, supervising very large budgets and teams to deliver complex technology-driven projects.

• Orange (1997-2008): Held various IT roles supervising billing, CRM, and service delivery systems, with a focus on project delivery and team management.

Education / Certifications

• MBA, Vienna University of Economics
• Master of Science, Computer Science, University of Bucharest
• Project Management Professional (PMP), Project Management Institute

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